Our Story


Meet the creator

Rachael Levey


Janika is the creative work of Rachael Levey, owner and designer. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

"From around the age of 8, I began designing and making my own clothes. The fondest moments from my childhood were fabric shopping and creating new designs. With some gentle guidance from my mother, who was an excellent seamstress, I spent my weekends and spare time cutting patterns on the lounge room floor and sewing into the early hours.⠀⠀⠀⠀⠀⠀⠀⠀⠀

As a young adult I pursued different careers in the hope of finding fulfilment and happiness, however, it wasn't until I returned to my love of textiles and clothing design that these feelings started flooding back in. Having already completed of a Diploma of Fashion Design at Melbourne School of Fashion, things started to change course in 2009 when I started creating my own designs again.⠀⠀⠀

I launched my first designs at the Byron Markets in 2010 with a simple rack of hand sewn A line skirts. The following year on a trip to Bali a friend introduced me to a manufacturer and the range expanded from there."⠀⠀⠀⠀⠀⠀⠀⠀⠀

In 2014 the business relocated from Byron Bay to Sydney's Northern Beaches where a series of pop-up shops in Sydney led to a five year 'side project'. Opening a boutique on Sydney's Northern Beaches (the Fresh Fox Boutique), she continued her label as a shop staple, however it became clear the clothing brand was taking a back seat due to the amount of time & energy required for the boutique. So she made the decision to close the shop and relocated back to her home town, Newcastle.

Rachael is now dedicated solely to designing and managing the brand and has changed the focus of the business to be more aligned with her personal values. Ethical manufacturing and sustainable fabrics are the key foundations of Janika, a slow fashion brand.⠀⠀⠀⠀⠀⠀⠀⠀⠀

View Our Values section for more information on the next important phase of the brand.

Byron Bay Markets

From humble beginnings at the Byron Bay Markets, the charley vella brand launched with a rack of
a-line skirts Rachael had made.

Fresh Fox Boutique

Rachael spent 5 years managing the
Fresh Fox Boutique (in 2 locations!) on
Sydney's Northern Beaches.

photo: Helen Coetzee

Janika Photo Shoot

On set with the stunniing Ruby Crompton at the first Janika photo shoot

Photo: Zoe Lonergan

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